We didn’t like the way we were cleaning our shoes.

Hand scrubbing took too much time, and throwing sneakers straight into the washer meant they were getting tossed around and beat up. It felt like there should be a better way.

So we set out to solve a problem we knew millions of other people were dealing with too.

That’s how Swishy was created: a simpler way to clean your shoes while helping protect them throughout the wash.